Search Engine Optimization - SEO. Think of it as a contacts app, a contacts app shows you all the phone numbers you have but not as numbers, and it shows the people names for you so that you can find what you are looking for. Well, SEO is not an app, but it uses a similar concept. It is a list of small modifications made to your website so that search engines like Google, Bing Search can understand what your site has.

When a search is performed in Google or Bing search, The search engine, i.e., Google, will look for relevant matches; if a product or information matches the term on your website, your website shows up in the search results. The trick is to optimize your website for search engine and show you site on the first or second page of the results. It's crucial because people only click the search results on the first page.

This SEO takes time to give results, and there are many things, such as keyword planning, rich cards, etc. You have to do all the necessary search engine optimization properly to get more organic visits or customers for your website. If your site has an adequately configured SEO, your site ranking will increase, and the search engine (Google) will give more priority to your website.

SEO Classifications

On-Page

  • Title Tags
  • H1 Tags
  • Meta Tags
  • Keyword Density
  • Robots.txt

Off-Page

  • Social Media
  • Link Building
  • Articles Posting
  • Blog Forums Post
  • Social Book Marking

On-Page SEO is an essential one for your website. Using the Google keyword planner, you can find the right keyword and use it on your website. Platforms like Shopify provide an option such as Meta Title, Meta description, Keywords, etc. It would be best if you did not ignore this when adding a product to your site; options like these help improve your site ranking and growth. Use the keyword what people use to search and some content from the blog and in the description. You can also set your product as the SEO title. All these optimizations will boost your on-site SEO.

When search engines look for your websites, not only humans will visit your website; there will be bots reading your site to understand it better. So only if your website is understandable by bots, your site products will show up when searched by people. There are a lot of tools to optimize your on-page SEO.

Now let's take a look at off-page SEO; things that support or link your website from other sites, such as blog posts, forum discussions, comments, YouTube videos, social media sharing, etc. are all the off-page SEO. These create backlinks for your site content, which adds more value to your website ranking. It drives more organic visitors or customers to your website.

If your starting SEO for your website, you should start with the on-page SEO. Hire an SEO analyst to get a report on your website SEO. If your business is single vendor e-commerce or a static website, there won't be a need to update SEO regularly. You will need to update only when the search engine rolls out a new update for their search. But if you have multivendor e-commerce or a site with regular updates, you will have to optimize your SEO periodically from time to time.

SEO for websites does not have an immediate change in results; the effect will be gradual. As an average, it takes three to four months for a search engine like Google to reflect your site SEO results. If you do not want to wait for that long, you can use the Google Adwords for immediate results. Even if your website does not have a better ranking, your products will show up in the shopping section in the search results. But yes, you have to pay for Google Adwords. It will come under product promotions. So people will notice your product quickly.

Once you complete the SEO for your site, it will start appearing in more searches, and it will increase the organic visitors than paid promotions. Also, it reduces your expenses on marketing. And that's why you need the proper SEO for your business.

Thank you for reading, stay tuned for more on business lessons.